In 2022, The Persona Is The Medium
3 min readNov 23, 2021
In 1964, Canadian communication theorist Marshall McLuhan published Understanding Media: The Extensions of Man. The most famous snippet of this book arguably is the phrase “the medium is the message,” expressing that the forms and methods used to communicate information have a significant impact on the messages they deliver.
In 2021, Dean Kissick offered a counterpoint:
